Arenal Hotel Rebrand

Objective: Rebrand a hotel located in Costa Rica. I chose to update the logo, font selection, color palette, app landing page, and their cafe’s logo. Their previous hotel logo had multiple fonts that needed to be simplified. As a result, I took their two most memorable font families, a script and sans serif typeface, and fond new typefaces that work as one logo.

Original Logo
Updated Logo


El Cafe del Bosque Menu
Cafe to go Cup
Tote Bag
Hiking Trail Sign
Hiking Trail Sign