It contains the same charm as their previous logo, but more refined. The simple shapes making up the volcano and the script font speak to the relaxed way of life in Costa Rica.
Their previous colors competed with the rainforest. These three modern earth tones complement the lush greenery and exotic flowers found in nature.
The onsight café’s identity design builds off the main logo and color palette. The logo uses their signature font in an innovative way, while pops of color are introduced on the menu and coffee packaging.
Since I was tasked with updating their existing website, I had all of the information I needed. Their previous website was cluttered and confusing. Again, I wanted to focus their identity around their unique location within the Arenal Volcano National Park. I transformed their landing page to highlight all of the exclusive activities to do within the park since this is the closest hotel to the Arenal Volcano.