Objective: I was asked to redesign a local event promotion. Candlelight Tours at the Buffalo Central Terminal is a popular attraction during the fall. You can find their previous promotional material: here.
Process: Once I found an appropriate design aesthetic to explore, I began by shortening their name. Terminal Terror better reflects the holiday and the iconic abandoned Art Deco building here in Buffalo, NY.
I then redesigned their logo in a minimalistic style to reflect the events name. Once I choose a cohesive color palette that wasn’t too cliché, I created postcards, a banner that’s displayed in downtown Buffalo, an instagram account, and merch.
Programs Used: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro