I was asked to take an existing event and rebrand it. I chose Beyond Ghosts’s Para-History Tour at the Buffalo Central Terminal. I decided to change the name of the event to Terminal Terror so that it reflected Buffalo’s historic building. You can find the previous postcard design here.
I took this photo in downtown Buffalo and thought it represented my promotional direction. This banner appeared, to me, as the best representation of my advertisement because it is a more realistic way in which this would be publicized.
An instagram page was made to reach a younger demographic. Also, it made for an easier way to display a heavily visual event. The photos I shot along with my event advertisements encompass the cool toned color palette seen throughout the entire promotion.